MOMENTUM

MOMENTUM

Redefining the way companies build customer relationships

Traditional marketing is in trouble. Consumers are mobile-centric or mobile only, are tired of endless email campaigns (spam!), don’t see the value in customer loyalty and operate in a world where there are no longer any borders between the physical and digital world. Companies are finding it increasingly hard to reach these customers effectively, but their tools to do so are simply inefficient and not fit for purpose. According to recent technology adoption research we commissioned with Forrester, even large digital transformation projects fail to deliver better ways to engage with the modern customers efficiently.

Watch the Webinar with Forrester here: https://mobilebridge.com/forrester-webinar-recording/Today’s consumer is all about convenience, endless information and social influence. Their mobile phone and the services it provides are integral to their life. When looking for information, something to buy or places to go, their mobile phone is the first destination and the opinion of the community and especially their friends significantly influences their thoughts and decisions.

This is a major challenge, but also an incredible opportunity for companies – 

What if you could engage with the people that are most relevant for you, at the right time, the right location, in the right moment, in a way that fits seamlessly in their lives?

And what if your loyal customers would happily carry out that engagement for you, with the people they know and understand?

This is where MobileBridge comes in – using a sophisticated combination of data, mobile messaging, indoor and outdoor geo-location, personalisation and loyalty capabilities, we can target the right customers and drive higher conversion with remarkable results.

With Momentum, companies can reward customers in exchange for their attention, business, brand advocacy and data insights, while giving the consumer full control over their personal data.

SOLVING REAL PROBLEMS

• Traditional marketing is often disliked by customers. They are often badly timed, lack in personalisation and result in spam.
• Loyalty programs repeatedly fail as consumers lack a sense of value and ownership. Points offer no real value, often expire and are wasted.
• In North America alone, the total value of unused 'points' is approx. $100Bn. This wasted potential can be used to transform customers into happy and active brand ambassadors.

The Momentum Platform transforms the way companies do marketing

Mobile Marketing Automation

Target users in realtime based on smart and comprehensive use of data, including: location, user attributes and behaviour.

Reward consumers for their time and activity

Activate consumers with the right incentives at the right time in their journey to maximise conversion.

User-managed data drives better user experiences

Optimise user journeys and offers, based on data collected and provided by the consumers themselves.

Portable loyalty rewards

Allow consumers to exchange retailer branded reward tokens into other reward programs or Momentum Tokens.

Understand and optimise ROI
Detailed analytics provide insight in user behaviour and effectiveness of marketing spend.

Data transparency and security
Provide users with full access and control over their data.

The MobileBridge Momentum Token

Momentum is a utility token and will be used in four different ways:

• A rewards and loyalty token. It is used to reward consumers for their attention, business, brand advocacy and data insights.
• A 'gateway' token. The Momentum Token enables consumers to convert company branded loyalty rewards into Momentum Tokens, which in turn can be exchanged for other reward tokens or crypto currencies.
• A platform payment currency. Companies who are using the MobileBridge Momentum Platform will pay for it in Momentum Tokens.
• A crypto-currency. An encrypted, decentralised digital currency, holding value and transferred between peers.

Earn. Collect. Use or Trade.

Why MobileBridge Momentum?

MobileBridge Momentum Token is the token that powers the MobileBridge Momentum platform. Demand for the Momentum will be fuelled by the ever increasing demand for the token as transactions on the MobileBridge Platform continue to increase. Why?

1. The MobileBridge Momentum is a truly disruptive, rewards based marketing machine that stands to break the marketing mould.
2. The Momentum allows marketers to assign a value to each action that positively influences their sales.
3. Companies will pay their most valuable customers directly for helping grow their business, rather than expensive, 3rd party marketing agencies.
4. The MobileBridge Momentum Platform allows the launch of 1000’s of individual reward programs, all fuelled by the Momentum Token.
5. Existing loyalty platforms, itself a $4Bn market*, can be replaced or transformed into reward based incentive programs using the MobileBridge Momentum Platform.
6. In North America alone there is $100Bn of unused loyalty points. This wasted potential can be used to transform passive and bored customers into brand supporters.
7. Industry experts and seasoned marketing, software and retail leaders share our vision that this will fundamentally change an industry.
8. Our team has significant experience in building some of the world’s leading digital products and solutions for companies globally.
9. A self-regulated approach minimises the risk for any owner of the Momentum token.

Roadmap

Q1 2017

Release of MobileBridge Loyalty module

H2 2017

Technology strategy and blockchain blue-print

Q1 2018

Momentum Token Sale

H1 2018

Infrastructure development & Proof of Concept

Q2

Functional development kick-off

MID 2018

Link blockchain for User Profile Storage

H2 2018

Reward Token Storage

MID 2019

Token Alliance

H2 2019

Mirror/Extend Existing Loyalty Programs

2020

Store Promotion & Assets

2020+

Loyalty Infrastructure positioning

Management team with proven track record

So my review about MOMENTUM , Please visit and get related info via Link below :

Website || Whitepaper || Twitter || Telegram || ANN Thread 

By : @Jengger_jali

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